A companion series honoring women physicians through history.
Design Lead — Brand, Digital Campaign — American Medical Association
A social media campaign celebrating Women in Medicine designed and produced end to end. Individual physicians are highlighted while remaining part of a unified visual system. A companion series honoring women physicians through history had a related visual treatment bridging the vintage images with clean modern graphics.
A companion series honoring women physicians through history.
Campaign assets designed by Julie Risko Neely. Video production by the AMA video team.
Developed a digital campaign targeting physicians that reinforced the AMA's role as a trusted advocate for the profession. Designed to convey stability, credibility and professionalism, resulting in a 0.95% click-through rate, nearly three times the AMA average.
Display advertising designed to re-engage prospective members. Copy by Christian Racoma.
Product graphics for the AMA UME Curricular Enrichment Program, a series of online educational modules helping medical schools modernize their curricula.
First Stop Health
Digital ad campaigns spanning both sides of the market. Consumer-facing creative to drive member engagement, and B2B campaigns targeting HR and benefits decision-makers at prospective employer partners.
