My Role Sole designer, concept through delivery
The AMA wanted physicians, members and non-members alike, to see themselves reflected in the organization's work. This campaign made that visible.
Working from a pool of real AMA member physician photos, I developed a visual system of vibrant color, geometric shapes and bold typography, designed to feel current across Instagram, Facebook, LinkedIn and YouTube. A companion series extended the concept into history, honoring women physicians from earlier eras with a visual treatment that echoes the contemporary work.
Campaign assets designed by Julie Risko Neely. Video production by the AMA video team.
A retargeting campaign designed to reinforce the AMA's role as a trusted advocate for physicians. The visual approach emphasized stability and professionalism. The campaign achieved a 0.95% click-through rate, nearly three times the AMA average.
Display advertising designed to re-engage prospective members across digital platforms. Copy by Christian Racoma.
Product graphics for the AMA UME Curricular Enrichment Program, a series of online educational modules helping medical schools modernize their curricula. The challenge was applying a consistent visual language across multiple module formats and screen sizes.
First Stop Health
Five years of B2B and B2C digital campaign work for a fast-growing healthcare telemedicine company, spanning sales enablement, member engagement and employer-facing advertising. (View additional First Stop Health work here.)
