Twelve years. One community. One brand.

Books & Breakfast is a nonprofit serving at-risk children in Evanston with before-school programming, providing a morning meal, homework support, and a community where kids feel valued. When the organization launched in 2012, it needed a brand identity built from nothing.

I designed the logo and developed the complete visual system, applying it across annual reports, direct mail campaigns, event invitations, fundraising materials and digital communications. The organization grew from five volunteers in one school to eight schools, serving hundreds of students through private funding.