Building a conference brand from the ground up
Complete end-to-end conference identity system for ACPH 2023, a biennial physician health event co-sponsored by the AMA, Mayo Clinic, and Stanford Medicine. Owned every design touchpoint from concept through production-ready files — visual identity, environmental graphics, digital campaign assets, social media, print collateral, program book, and signage. The warm California palette and bold typographic system communicated both the warmth of the destination and the gravity of the mission.